Can you guess what your future holds?

Aviva wanted to encourage young people to plan for their future, and asked me to help devise a strategy to do this.

I suggested doing live coaching, with groups of young people – to show that the best way to imagine the future is to describe it, in conversation with others.

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The film was produced quickly and inexpensively, and quickly gained a large number of views, reaching the right demographic using social media.

I love watching how people go blank when asked to picture the future, and gradually working it out by telling a story.

How would YOU manage that?

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