Aviva wanted to encourage young people to plan for their future, and asked me to help devise a strategy to do this.
I suggested doing live coaching, with groups of young people – to show that the best way to imagine the future is to describe it, in conversation with others.
[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’1′ hide_title=’1′ hide_fullscreen=’1′ autoplay=’1′]https://www.youtube.com/watch?v=tJ-zElEOR2c[/responsive_video]
The film was produced quickly and inexpensively, and quickly gained a large number of views, reaching the right demographic using social media.
I love watching how people go blank when asked to picture the future, and gradually working it out by telling a story.
How would YOU manage that?